Joico Color Infuse Copper Shampoo:

Joico wanted to make copper tops stronger longer. So they did… by creating a wow-of-a-shampoo that restores rich auburn and reddish ‘dos to their most metallic glory. Designed to fight the fade that typically takes the spice out of ginger locks, Colour Infuse Copper Shampoo throws in tone-enhancing pigments that help maintain 85 percent of colour vibrancy for up to 18 washes. Rev up red hair… or add a little blaze to blondes. Instantly.

Perfect choice for: Copper coifs and blondes that want to be warmer.

Here’s how: Shampoo with Colour Infuse Copper every other cleansing to achieve the perfect glow, then use as often as needed to maintain that radiance. For maximum intensity and penetration, leave on hair for five minutes before rinsing.

The inside secret: Multi-Spectrum Defense Complex helps protect colour against fading (by 53 percent!), while Joico’s Bio-Advanced Peptide Complex delivers root-to-tip repair, protection, frizz-fighters, and shine with each and every use. Plus, Joico have added Anionic Dye Technology to the mix to ensure that colour-enhancing dyes attach… and stay attached.

Details: 300ml