Joico Blonde Life

This is for Blondes who do not want to sacrifice hair's shine and condition. 

This range keeps blondes bright and on-tone for up to 8 weeks*; instantly boosts shine; combats the dreaded "blondes B" brassiness, brittleness and breakage; and JOIfully maintain beautiful, bright blondes. 

 

*when using Brightening Shampoo and Conditioner/Masque, which preserves 80% of hair colour after 18 washes. 

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  • Joico Blonde Life Brightening Masque - 150 ml
    Joico Blonde Life Brightening Masque:  Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutral..
    Ex Tax: £19.95 £19.95
  • Joico Blonde Life Brightening Masque - 50ml
    Joico Blonde Life Brightening Masque : Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing..
    Ex Tax: £7.50 £7.50
  • Joico Blonde Life Brightening Shampoo - 1000ml
    Joico Blonde Life Brightening Shampoo: There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with Joico’s extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s opt..
    Ex Tax: £40.95 £40.95
  • Joico Blonde Life Brightening Shampoo - 300ml
    Joico Blonde Life Brightening Shampoo: There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with Joico’s extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s opt..
    Ex Tax: £17.95 £17.95
  • Joico Blonde Life Conditioner - 1000ml
    Joico Blonde Life Conditioner: Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” Joico have teamed the lightness of a lotion and the power of a serum in their deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things..
    Ex Tax: £42.95 £42.95
  • Joico Blonde Life Conditioner - 250ml
    Joico Blonde Life Conditioner:  Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” Joico have teamed the lightness of a lotion and the power of a serum in their deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing ..
    Ex Tax: £19.50 £19.50