Smooth Cure’s ingenious sulfate-free formulas deliver up to 72 hours of dramatically soft, smooth, manageable hair thanks to our formaldehyde- free Kerashield ComplexTM of Keratin, Brazil Nut Oil and Tucuma Butter, which safely tames and strengthens all hair types—from fine to coarse— without harsh, harmful chemicals.
JOICO SMOOTH CURE LEAVE-IN RESCUE TREATMENT 100 ml
This concentrated heat-activated treatment mimics the result of a keratin treatment for up to 72 hours by bonding keratin to hair's surface creating a smooth shield that provides humidity protection, helps fight curl reversion..
Joico Smooth Cure Sulftae Free Shampoo
This gentle cleanser is actually the smartest way to preserve and extend a (pricey) straightening treatment long after you leave the salon. And if you haven’t gone the pro route, but want sleeker, smoother tresses without the expense or exposure to har..
Joico Smooth Cure Sulfate Free Conditioner
Imagine a conditioner that goes above and beyond the call of duty–not just doing the usual moisturizing gig, but providing a satiny curtain of shine and sleekness that makes frizz, damage, and the effects of humidity practically obsolete. Well, you don’t..
Joico Smooth Cure Thermal styling Protectant
Before you even think of reaching for your flat iron or curling wand, you’re going to want to get your hands on Joico’s Thermal Styling Protectant: It’s not only an invisible shield that safeguards your hair against the rigors of heat styling(up ..