Joico Blonde Life

This is for Blondes who do not want to sacrifice hair's shine and condition. 

This range keeps blondes bright and on-tone for up to 8 weeks*; instantly boosts shine; combats the dreaded "blondes B" brassiness, brittleness and breakage; and JOIfully maintain beautiful, bright blondes. 

 

*when using Brightening Shampoo and Conditioner/Masque, which preserves 80% of hair colour after 18 washes. 

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  • Joico Blonde Life Brightening Masque - 135ml
    Joico Blonde Life Brightening Masque:  Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutral..
    Ex Tax: £17.45 £17.45
  • Joico Blonde Life Brightening Masque - 50ml
    Joico Blonde Life Brightening Masque : Masques are for hiding things…but it won’t be your blonde hair once you’ve spent a few minutes with our brilliant blonde-brightening formula. This quick-rinse, magician-of-a-treatment instantly hydrates, softens, and amps up your pale strands by neutralizing..
    Ex Tax: £6.20 £6.20
  • Joico Blonde Life Brightening Shampoo - 1000ml
    Joico Blonde Life Brightening Shampoo: There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with Joico’s extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s opt..
    Ex Tax: £35.95 £35.95
  • Joico Blonde Life Brightening Shampoo - 300ml
    Joico Blonde Life Brightening Shampoo: There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with Joico’s extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s opt..
    Ex Tax: £15.50 £15.50
  • Joico Blonde Life Brightening Veil - 150ml
    Joico Blonde Life Brightening Veil Is your blonde hair feeling the heat? Then help it take cover and protect that brilliant, beautiful, and vulnerable ‘do from the damage of thermal stylers, chemicals, UV exposure, humidity, and dryness. Genius Brightening Veil instantly safeguards strands while ..
    Ex Tax: £13.45 £13.45
  • Joico Blonde Life Conditioner - 1000ml
    Joico Blonde Life Conditioner: Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” Joico have teamed the lightness of a lotion and the power of a serum in their deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things..
    Ex Tax: £36.95 £36.95
  • Joico Blonde Life Conditioner - 250ml
    Joico Blonde Life Conditioner:  Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” Joico have teamed the lightness of a lotion and the power of a serum in their deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing ..
    Ex Tax: £16.50 £16.50